In 2016, I decided to launch a journalism brand of my own: Cedar Cathedral, a podcast that took an NPR-ish, 99% Invisible-ish approach to telling the stories of Great Lakes creatives. We produced a dozen episodes, and while the series didn't take off commercially in a way that justified the time and travel required to produce the show, Cedar Cathedral represents some of my favorite work, and a creative direction I continue to pursue. This show also afforded me a chance to dramatically step up my audio-production game, both in the field and in the studio.